FAQs

You can reach out to us on concierge@bythecap.com

Unlike personal styling services, there's no quiz to fill in and no algorithm to game. By The Cap is built on taste, judgement and genuine fashion expertise.

No. We release four seasonal drops a year, each with three complete looks that are already styled and ready to wear. You can shop them when they are available, with first access available to the waitlist. You can sign up here.

Yes, you can return individually, even if purchased as part of a full look. We want this to a low friction experience for you. Please refer to our returns policy for more information.

We release new CAPs four times a year, at the start of each season so that you can shop once and enjoy all season. We worked for over a decade in an "always on" retail business and this time we've decided to do things differently. There's too much noise and we want to bring you fashion without the overwhelm.

Similarly you will only hear from us when we have something actually interesting and helpful to share with you. You won't receive emails from us every day. Our communication will be thoughtful, well considered and more importantly, only sent when we think it's helpful to you.

Our background is a mix of shop floor in the luxury space and e-commerce at scale. We know what great service looks like and from the outset we decided to design By The Cap around the fundamentals of a lovely customer experience.

We've sourced high-quality, discreet packaging and our delivery partner is DPD. 

You can contact us on concierge@bythecap.com and you will receive a personal, thoughtful service.

We work with an exciting mix of new and established brands from all over the world. Every brand we work with has to pass the design, quality and value for money test.

Nothing is random. Every piece is chosen so it works together and we also aim to add in pieces, you can mix and match across the whole capsule really easily.

We source from brands all over the world, and we’re pretty ruthless with the edit. If something doesn’t earn its place, it doesn’t make it in.

The goal is that you open your wardrobe and you already have a great outfit. You don’t have to overthink it. It just makes getting dressed easier, whether it’s for the day or for a night out.

Quality matters a lot to us, but value does too. We want pieces that feel good, last well, and are actually worth the price.

You can sign up to the waitlist here and you will get first access to new CAPs

You can complete looks in one step, individual pieces or mix and match across the CAP.

Yes you can. We build each CAP thinking about what our customers will need for the season ahead. If you purchase all three looks, you’re all set.

No. We sell head to toe looks, fully styled and ready to wear.  Whilst we include basics/ foundational pieces when necessary in our CAPs, we believe that you deserve great outfits and that doesn't necessarily mean a minimal style.